Project Description

Thryv Holdings (THRY) Notes

10/8/2020 Update

  • Good Barron’s article highlighting Thryv Holdings (THRY). Notes from article:
    • Yellow pages publisher and cloud-based marketing services company.
    • Started trading on Thursday via direct listing.
    • Why direct listing?
      • No need to raise cash.
      • Profitable and generates plenty of cash to fund operations and growth.
      • Didn’t want to pay millions in fees and dilute insiders through issuance of more shares.
    • Thryv was created in a 2017 merger between “Dex Media, a Yellow Pages publisher that filed for Chapter 11 bankruptcy protection in 2016, and YP Holdings, another Yellow Pages publisher.”
    • Thryv is almost 60% controlled by Mudrick Capital, a distressed debt investor that had been a creditor of Dex Media. Other institutional investors own 32% of the company.
    • Most of revenue is generated from its marketing services segment, which includes print Yellow Pages, Internet Yellow Pages sites (Yellowpages.com, Superpages.com, Dexknows.com, etc.) and search marketing services.
    • 2019: $1.4BN in revenue (down 20% from 2018), $35.5MM in profit.
    • 1H 2020: Revenue of $622MM (down 18% y/y), but profit rose to $39.6MM from $37.8MM.
    • How the company should be viewed according to the CEO:
      • Two compatible parts:
        • The large but shrinking marketing services business (Yellow Pages).
          • Generates tons of cash which fund investment into SaaS business.
        • A faster growing, cloud-based, business providing digital platforms for over 40,000 small businesses.
          • Has been growing ~30% per year.
          • Cloud business has accelerated due to the pandemic. Interesting claim because S-1 says “SaaS” revenue growth has been basically flat in 2020.
  • Here is the company’s prospectus (S-1) which it filed to go public.
  • Here is the company’s analyst day slide deck.
  • Some notes/observations:
    • Seems like a name to watch.
    • On the margin, I’m cautious as majority of its business is in secular decline and they may be overselling their “cloud” component. It’s not a big enough driver to move the needle yet.
    • Also, it has significant debt which is a problem for a business in secular decline.
    • On the positive side, the business generates a ton of free cash flow.  It generated $244MM of free cash flow in 2019 and generated $85MM of FCF through the first half of the year (or $170MM annualized).
    • As of 6/30/2020, the company had  30,829,14 shares outstanding. At its current price of $11.10, it has a market cap of $342MM. So it’s trading at a free 2x free cash flow. Seems very cheap, even for a company in secular decline.
    • It does have significant debt. Here’s a snapshot of its liabilities.

    • The company has ~$836MM of debt/pension obligations.
    • As such, the company has an enterprise value of ~$1,178MM.
    • Adjusted EBITDA during the first half of 2020 was ~$231 or ~$462MM. Thus, it’s trading at 2.5x adjust EBITDA. Again, it looks cheap.
    • I will continue to dig into the company, but it usually doesn’t pay to invest into businesses in secular decline even at a cheap price. If I can get an insight that the “SaaS” business is actually growing and differentiated, it might be worth an investment.